Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Mary Kay Gets a Big Boost from Millennials - Beauty Packaging

What are you searching for?

Sign in
Mergers and Acquisitions

Mary Kay Gets a Big Boost from Millennials

Brand’s independent sales force is looking younger all the time.

Author Image

By: Jamie Matusow

Editor-in-Chief

Beauty consultants at Mary Kay are giving the 50-year old brand a youthful image, thanks to its independent beauty consultants who are growing younger in age. In fact, according to the Dallas-based direct seller, Millennials account for nearly 50% of new salespeople, many intrigued with the company’s entrepreneurial business opportunities and flexible, work-at-home schedules.
 
The company is on a roll; 2015 marked the 15th consecutive year that more than 300,000 women started a Mary Kay business.
 
Sara Friedman, vice president of U.S. marketing for Mary Kay Inc., says, “Our unparalleled business opportunity appeals to a wide range of ages and backgrounds, and Millennials bring a unique set of talents and expectations. These young women are tech-savvy and digitally connected. They’re looking for flexibility and not a 9 to 5, one-size-fits-all position. A Mary Kay business can be customized to each person’s individual goals and our company’s established social media presence and leading edge digital technology have also proven to be attractive business-building tools.” 
 
As the sales force grows younger, it’s also become more diverse, with more than half of new members representing Latina, Asian or African American. Latinas comprise 35% of new consultants.

And the pink Cadillacs aren’t bad either—especially when you have to cart the little kids around.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics